Business leaders are looking for that next great idea or innovation to address climate change and sustainability, but we often forget an important part: how? Where do our best ideas come from? Join us for a conversation with Professor Sheena Iyengar, who will touch on how innovation — whether that be as an environmental entrepreneur, within a business or field of discipline, or in our personal lives and how we impact the environment — begins with a creative spark and the tools that can be used to find your spark of innovation to address the global climate change crisis.
The Think Bigger Innovation Method utilizes decision-making theory, cognitive science, and industry practice to facilitate creativity and innovation for complex problem solving that is both novel and useful. Using cognitive science, Think Bigger provides a six-step method for innovation that is unlike any other. Whether a problem is related to social discourse, the transition to net zero, or supply chain sustainability and logistics, The Think Bigger Innovation Method fosters both interdisciplinary teamwork and constructive interactions that draw on every individual’s experience and expertise. The method focuses on defining and refining a problem, while learning to deconstruct and verbalize that problem to surface and reduce bias. It also privileges searching outside the self, going far beyond customer insight, and exploring the history of true innovation. At its heart, Think Bigger relies on structured persistence, multi-domain research, and combinatory experimentation.
